I’m assuming you’re here because of one or more of the following reasons;
- You really do want to create success in your enterprise, but you want the truth about how to get there- you’re trying to separate, sift and dig through the Marketing Hype
- You have tried to create success before, only to be beaten into submission over and over…yet you refuse to give up
- You’re reading all the Marketing Hype about me and would like to know the other side to determine, objectively, if I can help
- You’ve found my competition and you’re wanting to separate fact from fiction
First off, I don’t want to waste your time. I’ve built 3 multi-million dollar companies in the last 20 years- fact. And, I know without doubt I can help you do the same thing…but I can actually prove it- fact. But, you need some background for this whole thing to make sense.
However, in telling you my background here and demonstrating my abilities, I’ll be sharing what I believe to be facts to support those beliefs. My beliefs, to you, may only be my opinion. I’m okay with that, because my beliefs and/or opinions are irrelevant. In the end, only your findings matter because I believe you’re capable of determining the truth for yourself. And that truth, the one you believe, is the only truth that really matters.
The First Time I Turned 20 Cents Into More Than $1 Million Dollars…
In 1997, I started a company from a bay window ledge in my master bedroom. I was so broke I couldn’t afford a chair for my desk so I used the bay window. I used my skill to identify and communicate with my prospects one at a time. I clawed, scratched, kicked, screamed and even bled on the journey…but I refused to give up.
Soon, I landed an office and continued to grow by forming a partnership with a gentleman who became my greatest business mentor, William Crosby, Sr. Among the things I learned from Bill was to never lay down, to fight for my success as if I already owned it, deserved it and to protect it. He taught me…I digress…I always believed the world is a wonderful place, that people are inherently good, that we should all just get along…(I miss Jerry Garcia). Anyway, I learned…probably always knew, but Bill helped me realize that survival, in fact abundance, isn’t automatic. It requires participation. Business is even more raw. It doesn’t mean to be brutal, to be ruthless or anything like that, but it does mean you have to prepare for battle every day and some days battles are simply greater than others. It means you have the right to be rich, to be abundant, to be wealthy…but you not only have to earn it, but take it rather than waiting for it to arrive. And, even when it does arrive, you must be willing to protect it.
Anyway, back to the story of my first success. This partnership marketing a product I designed and fulfilled became very successful. In less than a year, we were doing over $1 mil a year in sales.
Communication Is The Most Important Skill For Success…In Fact, It’s Critical.
Before we get too far down the road together let’s talk about communication. I’ll say it here and if you get too sleepy to finish reading everything and drift off, please take this one nugget as my gift to you-
If You Do Not Master the Ability To Communicate, You Cannot Build A Successful Business. Period.
Communication is a MUST. One of my other mentors for years has been Zig Ziglar and one of his most famous statements, and I paraphrase, is ‘The More People You Help Get What They Want, The More You Will Get What You Want.’
That is the true secret of wealth, more than any other secret in my opinion. The vehicle for that communication is irrelevant. If we go back thousands of years, people used stone tablets and word of mouth, sermons, etc. Moving through history, we used horse and wagons, smoke signals…later still we used the Pony Express, mail, radio, the telephone, etc. The point is, you must learn to communicate…with people, until pigs start carrying wallets.
Most People Are Afraid Of Sales…Or Being Salespeople, But The Fear Is Not Real- We’re All Sales People.
I won’t get into much detail about the message above, except to say that it relates to my story. I like the telephone as a communication device. Some people like to talk face to face, or over the Internet or w/e. I like the phone, what can I say?
So, this company I built and partnered with to grow successful used the phone to communicate with prospects and clients, but the success could have been done on the Internet or any other form of communication. I’m telling you that because I don’t want anyone to excuse my success because of the tool I chose to use as the reason for my success. That, in my opinion is Marketing B.S.
The tool is irrelevant, the skill set, the application and execution in relation to the tool is the key. And this first company went on to do millions and millions dollars because I first learned the skill of communication, then I chose and mastered a form of communication and my execution of those skills is what netted that result.
But in that venture, it cost me about 20 cents to acquire a contact, a possible prospect and I used 20 cents at a time to grow that business…from absolutely scratch.
Sometimes, You’ve Got To Go Slow In Order To Go Fast…
Over the years, having success has allowed me to experience things I used to only dream about. One of those things was/is racing cars. I love cars and motorcycles…a lot! Years ago, I began to learn amateur racing. I used my personal car….and I had a blast. I was fortunate to be able to pay for classes and instructors and I know the money I spent saved me from wadding my car without doubt. My instructor was professional driver, David Barr.
David taught me something I’ll never forget and it directly related to growing million dollar companies I never saw before, or maybe I simply took it for granted. He said, “If You Want Go Faster, Go Slow, And You’ll Go Faster Than You Ever Thought You Could.” What?
I didn’t understand until one heat, I was driving by myself and going very slow. I was cautious, not wanting to wreck my car, but that fear allowed me to experience a great epiphany- I paid attention only to my technique, only to applying what I had learned, corner entry, exit, etc…and suddenly I turned in the fastest time I had ever run. I did it by going slower, so slow it drove me nuts but that created more speed than I ever imagined. David was right.
That lesson applied to growing my businesses because communication, response and action can be slow…but if you learn slowly, the growth that comes next will take your breath away.
I grew the venture with Bill Crosby slowly, one contact at a time. But, once I mastered the campaign I began to hire people. That growth exploded the business. One of those employees I hired was Greg Gomez III. I paid Greg $7 per hour…back in 1997! At the time, he had no desire to learn marketing. For him, it was simply a job, a means to an end. He was going to school and studying martial arts and that’s where he intended he would make his living.
He was wrong. In a strange turn of events, Greg learned how to deliver a marketing message. He became very skilled…and he made a lot money working for me. Later, Bill and I went our separate ways (no angst, still very much friends) and Greg came with me to help grow my company and eventually, he even bought the company from me. I mention Greg for a reason. I’ll talk about that later.
After Greg bought the company, I entered into a joint venture with another businessman to grow a network marketing campaign for a company that provided legal services. We grew that enterprise to their highest level of compensation in less than 90 days! We were adding 300 people into our downline every week! In fact, we grew the program so fast, we ruffled a few feathers along the way, hurt some feelings…and eventually walked away. I was young, and still hadn’t learned much patience or the skills of negotiation. This wasn’t my first success or failure with MLM programs, but it was my biggest…maybe both ways. Years later…
I Fought The Law And the Law Won…Twice…And They Were Right
In 2002, I went to work for a company and one of the partners of that company was a gentleman named Terry Duff. Soon, Terry and I decided we wanted to start a business together. We opened an office and began trying to build our program. It was a brutal struggle for a lot of reasons, but in that span, one of my friends, Tom Khalsa, introduced us to a program being offered by Val Smyth. Val offered a 3.5 recorded training program for people wanting to grow a home-based business. He was doing really well and Terry and I decided we would begin to market his product. We killed it! In fact, in just a couple months, his students began contacting us and asking us to train them how to better market Val’s program. We began teaching these students for free in a conference call class. Val’s product was great, but his product was a product of mindset, not application. People wanted to learn how to build a marketing campaign- some to market Val’s program, some to build their own businesses, but the reason they kept reaching out to Terry and I was that Val’s product fulfilled a need but at the same time created another need, one his product did not fulfill. Now, the truth is our classes began to grow exponentially and Val knew it. We contacted Val and discussed offering our classes with or in conjunction with his program. Val did not have any interest in that offer. We respected his decision and decided we would offer our product by itself.
Some People Say We Were Simply A ‘Spin Off’ Of Val Smyth…
Maybe you’ll draw that conclusion, maybe not. My opinion is that what Terry and I created was our own, original product. We did use some of the delivery or compensation plans we learned from Val, but I don’t believe what we offered was in any way similar to his product. It just so happened that marketing his product inspired us to market our own. For that experience, we’re both very grateful. Terry and I formed a company called ‘The Dream Team’ or On Stage Marketing. Our company was the first company to offer live training to home based business owners that taught people communication in several mediums to reach out to people beyond their ‘warm market’, how to use the phone, the Internet, copy, mail and much more.
And It Grew Wildly Out Of Control And Was One Of The Best Rides Of My Life….But It Led To A Run In With Law…The First Time…
In less than 2 years our company was generating millions of dollars every year. We started that company with so little money we would flip a coin every day to see who would have to buy lunch! Again, we started using the phone for communication because it was cheap.
One of if not the first student I enrolled in our program was Dennis Peterman. Dennis recently passed away and we miss him dearly, but Dennis will always be remembered as one our most important contributors to our success. He was an amazing student, but an even greater teacher.
In growing any business, you have to take risks. It’s part of the game. As a marketer, I’m proud of the fact that I’m willing to take risks, but in taking those risks, sometimes I have slipped over an edge I regret. The first time was in 2006.
Terry and I were doing well and I was using sales letters to communicate, Terry was using the Internet. Marketing is all about your response rate. I created an entity, a sub entity of our company, called Income Review Service. I sent out envelopes with a return address labeled- I.R.S, dept of the treasury. I know, I know…but it seemed like it would work, I just wanted the envelope opened and read. Um, it might not have been my best call.
I sent out only 1000 envelopes and the response was absolutely off the charts!! Ya, I got some grumpies, but the letter inside quickly identified that I.R.S stood for Income Review Service…and every company is entitled to a treasury dept. I know, I know, keep reading. Your entertainment will only get better.
About 2 weeks after I dropped the mail, two gentlemen came into our office. They had guns! And badges! I’ll be honest, I ditched them and led them into terry’s office (sorry, Terry). The gentlemen were from the U.S. Treasury Dept. Um, looks like trouble. Actually, they were cordial.
They explained that impersonating a government agency is illegal. I knew that. They further explained that they understood what I was trying to do, but the result was not good, they were getting complaints. They also said that I hadn’t actually broken the law because the letter inside the envelope very quickly identified the fact that we were a private entity and not in any way connected to the government. Whew. We were told to stop sending that letter. We did. Lesson learned.
The Greatest Success Can Only Come From Pushing The Envelope…
Risk is part of business. Taking chances, pushing the envelope and sometimes pushing to far is a part of business. Name any company that has had great success and almost all of them have had experiences that led them to issues they learned to resolve. Some involve settling cases or changing tactics, procedures or w/e, but the point is, most aren’t meant with malice. There’s a difference between LifeLock™ and their issues and Bernie Madoff.
Anyway, our company eventually ended, but not because of that run in with the law.
But it did lead to my second run in with the law. When Terry and went our separate ways, I retired from teaching classes in 2011. In 2010, I started my own company.
That company I commissioned a software program that helped consumers reduce the total interest they would pay on their debts. That company was National Bankcard Monitor, LLC. I grew that company from 20 cents also, to over $6 mil annually within 3 years.
I knew the current economic crisis in U.S. left many consumers burdened with debt, a lot of debt and I knew a product that could help would do well. However, that product was developed at a time and an industry that was under tremendous scrutiny from the government because of the recent mortgage crisis. The government went after banks for taking advantage of consumers by putting them in risky mortgages, etc. I still believe banks got the short end of the stick. I say that because I had one of those mortgages. I knew the risks without question because I read the terms of that mortgage. I’m not saying there weren’t banks who took advantage of consumers, but I am saying that we as consumers have to share the burden of responsibility when we make poor choices and I truly feel like we simply threw that up to our governments’ doorstep and then made the banks out to be the bad guys. When you buy something with payments you can’t afford, you qualify for that loan with questionable documentation and you know, and then you default on that loan because the bottom of a market falls out…we can’t simply throw all of that blame on the government.
Anyway, my company, NBM, had over 10,000 clients. We had about 100 complaints. I felt that was a very reasonable # and those complaints were all refunded. However, in 2012, the company was investigated by the Attorney General’s Office of Arizona.
We were never sued by the government. We were never issue a cease and desist. But, as result of their investigation, it collapsed the company because in cooperating with the State, they contacted all of our vendors. That contact scared our vendors. I don’t blame them, but that meant the loss of revenue prevented me from servicing our clients. That led to more complaints out of my control.
The State claimed we committed fraud and deceptive marketing practices. They never sued the company because they did not have enough evidence to do so. I believe they didn’t have that evidence because we never did anything to intentional deceive anyone. Obviously, they didn’t agree.
In the end, we settled with the State. It cost my company about $2 mil when it was all said and done. In the end, although I felt our complaint vs happy client ratio was pretty good, excellent actually. The State didn’t agree.
In the end, the State was right. They were right because we had enough complaints to get their attention in the first place. They were right because we were offering a product that was easily confused with other products or services.
Lesson learned. I have always strived for perfect customer satisfaction, but I also know that isn’t realistic. But, I also know that I could do much better and should have. I learned pushing the envelope may be part of doing business but there’s a line that never should be crossed and just as in the case of my mail campaign, whether I recognized that line or not, whether I crossed that line or not is irrelevant. I am responsible for these decisions, actions and results.
Just Beyond Your Comfort Zone Is The Only Way To Reach New, Higher Levels Of Comfort.
I also know that pushing the envelope (no pun intended) is a part of business and pushing yourself beyond your comfort zone is also a part of business.
I decided to return to offering classes to teach the skill of communication because I know I can help anyone build a huge business, right from home. I prefer to use the phone, but the skill I can teach can be used with any medium of communication.
I have decided to teach class again because I have seen the results of training I have offered, whether with Terry or alone in my other ventures and the success of his and/or our students has been legendary to say the least.
Oh yeah, Greg Gomez III became one of Terry and I’s students in 2006/7 and did extremely well. He’s gone on to create incredible success with his companies. My hat goes off to Greg, he’s done very well.
Anyway, I’ve laid it all out there. Make your own call. Maybe I am the fraud, scam, slickster some people claim. I appreciate you allowing me to tell my side and respect your opinion either way. I’m proud of my clients, students and how much success tons of them have had. I might push the envelope a little too far, but I’m the black sheep for a reason.
If you’re not getting the results you’d like in your business, I’d love the opportunity to help. In fact, I’d like to help for FREE. Yep, you can come to class, what I call Prospecting Class, absolutely FREE, no strings attached.
The class is LIVE every week. Drop in and say ‘Hi’.
Clients have paid hundreds of dollars for the information I’ll give you for FREE. Why you might ask. Two reasons;
- I truly love helping people grow their businesses.
- Maybe, if you get value from class, you might decide to hire me for other classes or services.
I’m pretty straight forward. I think anybody who knows me will tell you that. They’ll also probably tell you I’m pretty wordy. Thanks for suffering me, go get a cold drink or a sandwich as your reward. You deserve it. Then, come to class. I guarantee it will be worth every bit of your time if you trust me with the opportunity.
Thanks for listening,
Marketing Black Sheep LLC
P.S. I will not pitch you a bunch of stuff in class.
P.P.S. Class is not a teaser. It’s not a 5 minute sample. You will have access to the entire course for FREE, all 4 weeks.
P.P.P.S. Oh I almost forgot, space is limited so you need to hop to, but if you hurry I include a little something for those of you not afraid of the phone. Leads. Not just any leads, but leads you can use to grow any opportunity you may offer. And they work. Better than any lead you’ve bought. FREE